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Online Shopping Is Switching To Live Commerce To Deliver Exceptional CX

  • Writer: Vineet puri
    Vineet puri
  • Dec 29, 2022
  • 2 min read

Updated: Dec 30, 2022


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What is live commerce and how is it changing the online shopping landscape?

As online shopping becomes more and more popular, businesses are looking for ways to improve the customer experience. Despite becoming the norm in recent years online shopping falls short in providing the human connection. Therefore, online shopping is evolving into live commerce.


Live commerce, also known as social commerce, is a relatively new concept that is taking the online shopping world by storm by providing the best of both worlds—online convenience and offline human connection.


With live commerce, customers can shop online and get the same great deals and selections that they would find online, but with the added bonus of seeing the products in real-time and being able to ask questions and get advice from experts. This is especially beneficial for big-ticket items that require more research before purchase. Customers no longer have to rely on stock photos and product descriptions—they can see the product in action and get all their questions answered before making a decision.

This trend is only going to become more popular in the years to come, as more and more customers crave the human connection that live commerce provides.


Live commerce offers several advantages over traditional online shopping:

· For starters, customers are able to interact directly with an expert on the product they're considering buying. This allows them to ask specific questions about features and performance, as well as get an up-close look at the item in action.

· Live commerce also provides a more personal experience than shopping online alone, with customers able to connect with people from all over the world in real-time.

· Additionally, customers can often get exclusive deals or discounts for participating in live commerce events, which is not something available with traditional online shopping.

· Finally, live commerce helps to create a sense of community among shoppers, who can share their experiences and offer advice to each other about products they've purchased or considered buying.


Overall, live commerce offers customers a unique and engaging shopping experience that combines the convenience of online shopping with the personal touch of offline shopping taking CX to the next level.


With its ability to bridge the gap between these two worlds, it's no wonder that live commerce is becoming increasingly popular among shoppers looking for something more than just a standard online purchase.


So, take advantage of live commerce trends and improve your online shopping experience!

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