𝗦𝗧𝗢𝗣 𝗧𝗥𝗘𝗔𝗧𝗜𝗡𝗚 𝗥𝗘𝗡𝗘𝗪𝗔𝗟𝗦 𝗟𝗜𝗞𝗘 𝗔 𝗟𝗔𝗦𝗧-𝗠𝗜𝗡𝗨𝗧𝗘 𝗥𝗘𝗦𝗖𝗨𝗘 𝗠𝗜𝗦𝗦𝗜𝗢𝗡.

They’re won (or lost) 𝗲𝘃𝗲𝗿𝘆 𝘀𝗶𝗻𝗴𝗹𝗲 𝗱𝗮𝘆, 𝗶𝗻 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻, long before the renewal date arrives. Renewals aren’t about clever sales pitches or last-minute negotiations. They’re about whether your customers see 𝗿𝗲𝗮𝗹, 𝘁𝗮𝗻𝗴𝗶𝗯𝗹𝗲 𝘃𝗮𝗹𝘂𝗲 in their journey with you.

𝗧𝗛𝗘 𝗛𝗔𝗥𝗦𝗛 𝗧𝗥𝗨𝗧𝗛:

Customers don’t stick around because of your product.

They stay because 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗵𝗲𝗹𝗽𝘀 𝘁𝗵𝗲𝗺 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝘁𝗵𝗲𝗶𝗿 𝗴𝗼𝗮𝗹𝘀.

𝗜𝗳 𝘁𝗵𝗲𝘆 𝘄𝗶𝗻, 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝘆.

𝗜𝗳 𝘁𝗵𝗲𝘆 𝗱𝗼𝗻’𝘁, 𝘁𝗵𝗲𝘆 𝗰𝗵𝘂𝗿𝗻.

It’s that simple.

There’s 𝗻𝗼 𝗺𝗮𝗴𝗶𝗰 “𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆” that saves the day. The only strategy that works? 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗿𝗲𝗹𝗲𝗻𝘁𝗹𝗲𝘀𝘀 𝘃𝗮𝗹𝘂𝗲—𝗳𝗿𝗼𝗺 𝗱𝗮𝘆 𝗼𝗻𝗲.

𝗜𝗧 𝗦𝗧𝗔𝗥𝗧𝗦 𝗪𝗜𝗧𝗛 𝗗𝗜𝗦𝗖𝗢𝗩𝗘𝗥𝗬

Sales hand-offs won’t tell you what customers truly need. 𝗗𝗶𝗴 𝗱𝗲𝗲𝗽𝗲𝗿.

𝗗𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲𝗶𝗿 𝗴𝗼𝗮𝗹𝘀.

𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲𝗶𝗿 𝗽𝗮𝗶𝗻 𝗽𝗼𝗶𝗻𝘁𝘀.

𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗴𝗮𝗽𝘀 in skills or knowledge that might hold them back.

𝗕𝗨𝗜𝗟𝗗 𝗔 𝗥𝗘𝗔𝗟 𝗦𝗨𝗖𝗖𝗘𝗦𝗦 𝗣𝗟𝗔𝗡

Not a list of objectives—𝗮 𝗿𝗼𝗮𝗱𝗺𝗮𝗽.

𝗔 𝘀𝘁𝗲𝗽-𝗯𝘆-𝘀𝘁𝗲𝗽 𝗴𝘂𝗶𝗱𝗲 with milestones, tasks, and resources.

𝗔 𝗰𝗹𝗲𝗮𝗿, 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗽𝗮𝘁𝗵 to their goals, without trial and error.

𝗘𝗡𝗔𝗕𝗟𝗘 𝗖𝗨𝗦𝗧𝗢𝗠𝗘𝗥𝗦 𝗪𝗜𝗧𝗛 𝗪𝗛𝗔𝗧 𝗧𝗛𝗘𝗬 𝗔𝗖𝗧𝗨𝗔𝗟𝗟𝗬 𝗡𝗘𝗘𝗗

Forget 60-minute tutorials. 𝗡𝗼𝗯𝗼𝗱𝘆 𝗵𝗮𝘀 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝘁𝗵𝗮𝘁.

Customers want 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗶𝗻 𝘁𝗵𝗿𝗲𝗲 𝗺𝗶𝗻𝘂𝘁𝗲𝘀—not feature overload.

𝗧𝗥𝗔𝗖𝗞 𝗧𝗛𝗘𝗜𝗥 𝗣𝗥𝗢𝗚𝗥𝗘𝗦𝗦—𝗢𝗡 𝗧𝗛𝗘𝗜𝗥 𝗧𝗘𝗥𝗠𝗦

Use 𝘁𝗵𝗲𝗶𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗺𝗲𝘁𝗿𝗶𝗰𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿𝘀.

Stay ahead of issues with 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽𝘀.

𝗔 𝘄𝗲𝗹𝗹-𝘁𝗶𝗺𝗲𝗱 𝗰𝗵𝗲𝗰𝗸-𝗶𝗻 can be the difference between a renewal and churn.

𝗠𝗔𝗞𝗘 𝗧𝗛𝗘 𝗩𝗔𝗟𝗨𝗘 𝗨𝗡𝗗𝗘𝗡𝗜𝗔𝗕𝗟𝗘

Every interaction, every report, every meeting should 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗥𝗢𝗜.

Not just to your champions, but to 𝗮𝗹𝗹 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗲𝗿𝘀 who influence renewal.

This isn’t about 𝗰𝗼𝗺𝗽𝗹𝗶𝗰𝗮𝘁𝗲𝗱 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 𝗼𝗿 𝘃𝗮𝗻𝗶𝘁𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀.

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻—𝗶𝘁’𝘀 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗴𝗮𝗺𝗲.

𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗱𝗼𝗶𝗻𝗴 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝗿𝗲𝗻𝗲𝘄𝗮𝗹𝘀 𝗵𝗮𝗽𝗽𝗲𝗻 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆? 𝗦𝗵𝗮𝗿𝗲 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀.